You may be wondering what marketing techniques are best when it comes to growing your business. One of the most effective and time tested strategies for marketing to current and potential customers is email marketing. This is just a few of the ways you can use email marketing and be effective with it.
Never send out emails that are unsolicited. If you send marketing materials to people who didn’t ask for them, they may mark your marketing messages as spam. Not only is this bad for your reputation, but some ISPs might block your IP address if too many people complain that you are sending unsolicited marketing messages.
Be certain you send correspondence only to those eager to receive it. Your emails will appear to be spam to those who are unfamiliar with your company. People will not recognize your brand and will not trust you at all. This can lead them to just toss your email, which just wasted your time.
When developing an email marketing plan, make sure that every customer on your email list has voluntarily “opted in” to be on that list and provided you with an email address for that specific reason. If not, you will be looking at many spam complaints and loss of customers.
Use A/B testing to see which emails are successful and which ones aren’t. Create an email with two separate subject lines. Send an email with the first subject line to half of your list, and an email with the second subject line to the other half of your list. This will let you see which types of subject lines increase your open rates and, conversely, which types of subject lines get ignored in the inbox.
Make sure your emails contain interesting content. As well as offering sale items, don’t forget to include useful information. Information that is useful to readers and can’t be found on your site is particularly appreciated. Promote special offers on products and services in your emails that are exclusive to your email customer. Always send out holiday greeting and specials. You shouldn’t simply send out emails just when you are wanting something from your customer base.
You need to get your customers’ permission in order to send them any correspondence by email. Being known as a spammer is the worst reputation a company can have online and will lead to a loss in customers and sales. You may even be banned by some ISPs and this can severely impact your business in a negative way.
Provide an incentive for customers in your emails. These customers are more likely to give you their business if you provide them with a solid enough reason to do so. A good example is letting customers click a link and when they purchase from your site, provide them with free shipping with orders that total over a certain amount.
Using email marketing as a tool to market your business is a great method. Many of the tips here will make your emails more noticeable than your competitors while allowing you to keep your eyes open for new plans that will keep your marketing campaign alive for your customers.