Those that are new to email marketing may be unfamiliar with the etiquette involved. There’s particular ways to do email marketing professionally so customers will be happy to get email from you. The rest of this article will help inform you on a variety of topics related to email marketing.
Be sure that you’re not sending out marketing emails that are unsolicited. If you send emails to those who never signed up for them, they are likely to report your messages as spam. This will ruin your reputation, cause many ISPs to block your emails, and you might even end up on an Internet spam blacklist.
Be sure that each person on your mailing list has granted you permission to send them emails. If you do not, people will complain of spam and you may lose customers.
Use A/B testing strategies when sending emails. Choose an email and split the mailing list in half, sending each half an email with a different subject line. This way, you will be able to gain insight as to which subject lines will encourage the highest open rates. You will also see which subject lines people will skip over without reading.
Remember the importance of consistency. Keep your company’s logo and the colors and style you use the same in every email. Use easy-to-read fonts for text-based information. People will begin to recognize the emails that you send and look for them. Familiarity cannot be underestimated when developing a business strategy.
Do not send email to anyone who has not given you permission to do so. Businesses that are taken seriously do not send out mass mailings via email. You could lose customers and get reported for sending unwanted emails.
Email marketing is about getting people to buy your products. Each of your emails needs to entice your reader into buying. Share new product information, coupons, discounts and new promotions with your readers.
Avoid using too many graphics in your marketing newsletters. Graphics can take a long time to load which may discourage some users from viewing the e-mail. If your email contains graphics, it is also much more likely that it will be sent to a junk folder instead of to a potential customer’s inbox.
You email marketing program will be more effective if you offer your customers many options. Let your subscribers decide on the the number of messages they receive, how often they get them and what information they want to disclose. Let your customers control the situation and you will build confidence in the trustworthiness of your brand.
Use passive and active feedback to improve your email marketing strategy. Active feedback is exactly what you would expect: asking reader opinions in the form of surveys or questionnaires. Passive feedback can be much more subtle, and may even be undetectable by your readers. You can use whatever tools and software you have available to determine what links are getting clicked on the most.
As has previously been discussed, the importance of following correct email marketing procedures cannot be stressed enough. If you don’t treat your customers well, they will quickly opt out of receiving emails from your business. The advice set forth in this article will keep your customers happy and not annoyed.
