The best remedy for ‘ad burnout’ is the unconventional use of main marketing channels: the site, SEO, emailing lists, PPC and social media. We collected the most intriguing ideas.
Unique, original, unbelievable. So difficult to develop ideas for advertising property, answering each one of these criteria, right? We collected marketing ideas in the sphere of real estate, which will help your agency to move forward and attract more potential clients.
- Build your marketing foundation
- Publish a quiz
- Offer users an online real estate appraisal
- Make a video about you
- Rent a car for mobile advertising
- Answer questions from buyers and sellers on your blog
- Add some spice to your video ads
- Write a post or make a series of videos highlighting restaurants and entertainment
- Order custom business cards
- Use animals in real estate photos
- Use Instagram Stories
- Develop a fun game for award ceremonies and other events
- Create detailed graphs, guides, charts or maps
- Take advantage of the popularity of recent Internet memes
- Make logo layouts for your agency that echo the logos of well-known companies
- Send handwritten notes
- Create a referral program
- Real estate branding ideas
- Develop a strong biography of the real estate agent and add it to the “About” page
- Develop a value proposition
- Prepare an elevator pitch to use when talking to new leads
- Take care of printed materials with your logo
- Send a request to clients to write a review of your services
- Ask your most loyal customers to write a recommendation
- Come up with a unique image detail for yourself
- Ideas for a real estate website and blog
- Create an adaptive website with multiple search functions
- Set up lead generation landing pages or lead capture forms on your website to get leads
- Place contact information on every page of the site
- Include beautiful free terrain images
- Give information about costs and put a calculator on the site
- Use calls to action to increase user engagement
- Add recommendations to the home page
- Include social response buttons to your website
- Write content and publish it on the blog regularly
- Vary the topics of the posts
- Create multiple sites
- Use marketing analytics
- Marketing ideas for real estate listings
- Optimize your list pages
- The best top lists on the home page
- Create a large real estate list
- Make your ads look better
- Promote lists in a special mailing list for your customers
- Create video presentations for your ads
- Post listings on each social networking site
- Ideas for social media
- Setting up social media pages
- Create custom bios for each social network
- Ask friends and family to like your pages or subscribe to you
- Add social media retargeting
- Post regularly on every social media platform
- Include social media buttons on your site
- Get a social media scheduler
- Real estate advertising ideas
- Calculate the estimated budget
- Choose carefully the contractor who will set up advertising campaigns for you
- Use different wording options in the ad
- Develop interesting graphics for advertising
- Use local social media groups
- Connect advertising in newsletters
- Create a landing page related to your ad
- Create custom media content around the recommended properties
- Targeted video advertising of individual properties
- Allocate retargeting to key channels
- Search Engine Optimization in Real Estate
- Sign up for Google Maps and Google My Business
- Create a site card for each aggregator
- Ensure that contact information on all online venues is up-to-date
- Set up micromarking
- Do keyword research
- Create neighborhood-based bandings
- Collection of reviews on major review sites
- Mailing list marketing ideas
- Create an email signature that includes basic data
- Set up email sign-up forms on your website to expand your list of potential customers
- Set up autoresponses to thank you when you’re not available online
- Create responsive email templates that look good on every device
- Segment your email list
- Use stories and images to increase engagement
- Adapt your email calls to action based on your customer’s needs
- Develop a real estate e-course for potential clients
- Ideas for offline real estate marketing
- Partner with local businesses
- Become a sponsor of local events
- Hold free seminars on topics of interest to buyers or sellers of real estate in your area
- Advertise your business and facilities to the L.A. media
- Take local sponsorship to the next level
- Launch an open house
- Take care of the branding
- Create offline emails
- Write a column in your local media
- Attend local events and join local interest groups and clubs
- Tips for video marketing real estate agency
- Do video interviews with satisfied customers
- Take video tours of all ads
- Publish educational videos for real estate buyers and sellers
- Record a video about L.A. neighborhoods
- Promote useful instructional videos
- Add a video to the email newsletter
- Use video annotations to attract traffic to your site
- Promote videos on social networks
- How to build a successful advertising plan for a real estate agency?
- Set clear goals
- Identify your target customer
- Create your unique selling point (USP)
- Choose marketing channels for maximum audience reach
- Determine a lead nurturing strategy
- Choose the tools to implement the plan
- Keep track of results
Build your marketing foundation
Successful business depends on how effectively you attract new customers into your funnel. 44% of all buyers start out online searching for property. With an effective website, you can increase your conversion rate significantly. A good site will also help you build brand recognition and establish yourself as an expert in your field.
Home buyers expect high-quality products and services. They also expect high-quality information about those products and services. You can improve your chances of success if you make sure that your site offers both. To do so, you’ll need to create an effective online presence. That means having a professional-looking website, a blog, and social media accounts. And you’ll need to work hard to promote yourself and your business.
- Branded texts and images.
- Adaptive design.
- Integration with IDX.
- A meaningful blog.
- Landing pages to attract leads.
- Pages with maps.
Your brand gives site viewers a feeling of who you are, your area of expertise, and how they can benefit from working with you. A website that meets all of these requirements has an adaptive design – it displays properly on any screen size.
IDX stands for internet data exchange: these are files that are used for speeding up database searches. As an agent of the multiple listing service (mls) you can place your listings on your idx integrated website. Don’t forget about great pictures: they are the key for standing out and giving potential buyers a clear picture of what life after buying a house from you will be like.
Let’s see how we can use innovative real estate marketing techniques on our website to attract new clients and increase sales.
Publish a quiz
If you’ve ever wondered how much people really know about a certain topic, then take our quiz! We’ll give you a quick overview of the most important facts about a particular subject. You can also find out if you’re right or wrong.
See if they know who famous people were born in the area, and how they got started. Questions can also be asked about local history, including things like notable events, important figures, or any other topic relevant to your target audience.
If you want to be the best real estate resource for your customers, you should consider creating a quiz about how to buy or sell a house.
Consider these quizzes not just as one of the real property advertising tools you can sometimes utilize – perhaps as part of your email advertising campaign. You may also make a contest: ask those people who take part to fill out a lead capturing kind and provide the winner with a gift certificate to a nearby restaurant or cafe.
Offer users an online real estate appraisal
Potential sellers want to find out how much their home is really worth. Integrate the property valuation tool into your website and let them see what others think about their house.
After the visitor enters his or her address, they will be prompted for their email and other personal information so that we can send them an email containing a link to our home appraisal report. Once they provide us with this information, we will have a new buyer to contact.
Even if the seller doesn’t accept emails, you can still reach out to them through regular mail, because the form on your website already captures their physical address.
Make a video about you
Use videos to promote yourself. Wear a white turtleneck and talk like Kanye West. Pretend to be an actor and act out scenes where you sell houses. Tell people how great you are and what you do. Talk about companies you should avoid and make fun of those who promise too much. You can even tell everyone about the best deals you’ve ever gotten and how awesome you are.
These videos should be professional because they communicate your message effectively and demonstrate how much thought you put into creating them. However, if you’re not careful, you can come off as too serious and boring. Be sure to include enough personality to make people feel comfortable and engaged, without coming across as condescending or overly formal.
Rent a car for mobile advertising
You can also invest in a new van or pickup truck, and then offer moving services in it to clients who are buying or selling homes. After they move into their new house or apartment, tell them about your company and how much money you’ve saved them. They’ll appreciate the service and may refer friends to you.
Get creative if noone needs moving services. Park in the parts of thecity with the highest volume ofcar and pedestrian traffic.
Answer questions from buyers and sellers on your blog
A good way to come up with topics for an online business blog or website is to think about what people are searching for online. One of the best ways to do this is through top-tracker tools such as Google Trends. These tools allow you to see how often certain keywords are searched for online. You can then use this information to create content around the topic.
This is a free online tool that generates a list based on your keywords. For example, if I type in “Los Angeles apartments” into Google, I get a list of results including:
- Is it worth buying an apartment in Los Angeles?
- How much does it cost to buy an apartment in Los Angeles?
Also use Google’s “People Also Ask” feature and a Chrome extension called Keywords Everywhere.
Add some spice to your video ads
Sending email greetings may not generate as many leads in the sales funnel as blog posts or promotional newsletters do. However, congratulations on widely known holidays can humanize your business quite nicely.
Consider conducting “on the street interviews.” The topics of the videos do not have to relate to your company or real estate in general. Ask people philosophical questions, such a what the meaning of life was, or ask them what their thoughts were about their local university or sports teams.
Write a post or make a series of videos highlighting restaurants and entertainment
While property price, size, decor and other features are important for the home buyer, availability of good restaurants and attractions in the area of residence are now becoming increasingly important.
TripAdvisor, Yelp, and many other sites provide reviews and detailed information about movies, restaurants, and places. But they have a problem: It takes too long for users to find good quality reviews and other information. You, the all-knowingly knowledgeable realtor, can help them out.
Write a short guide that helps people who are thinking of buying a house find out what they can do to make themselves feel better about the idea of moving into a new place. You could also write an article about how to get rid of bad feelings associated with buying a house.
Finding these locations shouldn’t be difficult – just think of your favorite place to see a play or go out with friends. Write down why you love these locations and share your opinions with others, as Realtors Michelle Calkins and David Gonzalez do in their blogs and videos.
Order custom business cards
A business card should not only contain your company name and contact details, but also an interesting message about who you are and what you do. Make sure your business card stands out among the crowd by including a unique design, special color scheme or fun typography.
Study the best suggestions on how to create business cards. Try to locate a printing company that can accept the boldest concepts, including the one above. Agreed, a business card like that will make people remember you longer after your meeting is over! It might seem like an insignificant detail and not worth spending so much time on, but marketing to realtors continues to evolve and become increasingly competitive every day. Subtle nuances like designing a unique businesscard will help you stand out.
Use animals in real estate photos
While not every buyer will be enticed by the adorable French bulldog or the identical twin of the famous Grumpy Cat in the apartment picture, there’s still a possibility that the occasional pet photo may not deter potential buyers – and could even attract them.
Use your own puppy or cat or borrow one from a friend.
Use Instagram Stories
The key to building a successful business on Instagram is knowing how to attract customers. Instagram Stories are a great way to capture customer interest and increase sales.
One way to utilize Instagram Stories is to hold an Instagram Contest. Ask followers to take screenshots while watching your live stream and send those images to you. Choose one winner and give them something cool or helpful (like free instructions on taking out a mortgage).
Use this method for all of your social networks. Use it on Facebook Lives or Twitter, and ask your followers to follow you on Instagram.
Develop a fun game for award ceremonies and other events
Have you ever seen an online magazine that offers to play an “alcohol” game to coincide with an event such as the Oscars? Join in and create a new version of the game (beer or something else, it’s up to you). You could also create an interactive roulette wheel for people to use during award ceremonies to see if their fun idea and predictions come true. Use the label “Your Logo Here” so that those who participate will remember you.
Create detailed graphs, guides, charts or maps
The best real estate advertising strategy involves lots of charts, but they should not be simple. Saving time and money by hiring a professional graphic designer can help you create stunning visuals that will catch your readers’ attention. Once you’ve got those done, spend time honing your skills with Adobe Photoshop (or save up enough money to hire someone else). Then, when you’re ready, make sure your graphics convey valuable information about the area in Los Angeles you’re selling.
Take advantage of the popularity of recent Internet memes
Memes are not only an entertaining diversion from work, they also help businesses build brand awareness and increase sales. They’re a great way to get people talking about your business online.
The moment you notice that a meme (politically correct and totally appropriate for the job) is gaining popularity, try to find a way to use it on Facebook, Twitter, Instagram or Pinterest
Make logo layouts for your agency that echo the logos of well-known companies
If you’re a fan of a certain television program, create a quick graphic featuring the title of the show and a link to watch online. Include a brief description of what the show is about and how much longer it will remain on air. Send a promotional email to your contacts letting them know about the upcoming release date of the next episode. Use a popular cultural icon to represent your brand. Be careful not to use it too often, though; if you do, you could find yourself being sued for copyright infringement.
Send handwritten notes
You have the opportunity of giving your potential and current clients an unique experience when they open a letter sent through the mail and find a hand written note inside.
Combine this strategy with the home evaluation tool mentioned above. Send hand written letters with any home value appraisals for which you could not obtain an email address.
Create a referral program
While you’re working out how best to market yourself online, don’t forget to build relationships with people who can help you achieve success. Ask around among friends and family for recommendations about companies that do good work. You may also find it helpful to ask for testimonials from satisfied customers.
Focusing on providing useful information and interesting articles to website visitors can help improve traffic. Posting regular updates about new products and services can also encourage people to return to your site. Providing quality content takes time and effort, so don’t expect instant results.
Real estate branding ideas
Develop a strong biography of the real estate agent and add it to the “About” page
A real estate agent’s bio should include information about who you are, what you do, how long you’ve been doing it, why you’re qualified to sell homes, and where you live. You may also wish to list any awards you’ve won, community service projects you’ve done, or organizations you belong to. Include contact information, including email address and phone number, so interested parties can reach you directly.
You’re a brand, so your image needs to reflect professionalism and friendliness. Your logo should also be easy to read and convey your message clearly.
Hire a professional graphic designer who can advise on how best to design your logo, and who will create a high quality image that is easy to reproduce. You can also hire a photographer if you do not have any experience taking photos.
Develop a value proposition
If you want to succeed as a real estate agent, you should focus on providing excellent service to your customers. You can do this by offering them helpful advice and information about the market, and by being friendly and approachable.
A short value proposition shows what you can do for your clients. This statement will be repeated throughout your marketing materials.
Prepare an elevator pitch to use when talking to new leads
If you’ve created an elevator pitch, then you’re ready to begin pitching yourself. You’ll need to create a short, memorable statement that describes what you do and why people should hire you. Practice your pitch until you can say it without stumbling. Then, go out and find someone who needs what you offer, and ask them if they’d like to hear your pitch.
Take care of printed materials with your logo
Developing your brand image in Los Angeles can help your real estate business grow. You should order any of these products: calendar, pens, key chains, and notepads, then print your name, logo, and contact information on them so you can hand them out at local events.
Send a request to clients to write a review of your services
A company’s online review score is the top factor used by consumers to determine whether they should do business with a particular company.
Online reviews are widely featured on Google, Yahoo!, Bing, and other popular search engines. They have an enormous influence on how people perceive businesses. Make it easy for customers to leave positive reviews about your business by encouraging them to share their experiences on social media.
Ask your most loyal customers to write a recommendation
Happy customers are your ambassadors. They’re people who’ve already bought from you, so they know what works and what doesn’t work about your business. When they leave reviews, they’ll help you improve your product and service. Ask them to write reviews and share pictures of themselves enjoying your products. You can also offer rewards to encourage them to do so.
Come up with a unique image detail for yourself
Many real estate agents are recognized by the color of their clothing or their style, by dressing in a particular manner (for example, one VP of Marketing, Seth Price, is famous for wearing pink pants). Create a unique, identifiable and memorable piece for your own personal brand.
Ideas for a real estate website and blog
Create an adaptive website with multiple search functions
Internet users are diverse: they access websites in different ways (mobile devices are increasing every day), and they want to search for real estate in different ways.
Make sure that your site can show up equally well on any device, and that there are different ways to search.
Set up lead generation landing pages or lead capture forms on your website to get leads
Lead Capture Forms are an excellent way to get information about prospective homebuyers or sellers. They can also help you build trust among those people who visit your site because they know that you’re not trying to sell them something.
Set up forms so that they show up after a click on the ad and before the visitor gets all the information about the property on your site.
Each page should include an additional contact form where visitors can submit their details. These forms should collect basic personal data such as name, phone number, e-mail address, and any other relevant information. They should also contain fields for questions.
Place contact information on every page of the site
Since generating leads is your number one priority, your contact information needs to be readily available to anyone who may want to reach out to you. Make sure it’s visible on every page of your website so that visitors can easily find it.
Include beautiful free terrain images
When it comes to building an effective website, nothing beats high quality photographs. But getting those images requires a lot of work. And if you’re not careful, they could cost you money. Luckily, there are plenty of ways to get free stock photography. You just need to know where to look.
Give information about costs and put a calculator on the site
Most clients have financial needs. Create a document you could give to prospects to help them estimate their expenses before, during, and post-sale real estates.
Use calls to action to increase user engagement
Most people put calls to action at the end of a blog post, but you should use them in other areas of your site as well:
- A sidebar prompting you to sign up for a newsletter
- a homepage area asking people to contact you
- A lead capture form at the top of the page so people can get more information about the property
Effective calls to action are enticing, they get the user to take action on your site.
Add recommendations to the home page
Once you’ve solicitated testimonials and recommendations fro your most loyal customers, add them to your homepage.
Include social response buttons to your website
So that any visitor can easily click and share content quickly an with minimal effort. These plugins are included as standard in most themes in popular CMSs or you can install a plugiin for your site.
Write content and publish it on the blog regularly
Successful marketing begins with consistently producing quality content to promote your website. This helps improve SEO, generates traffic and provides real value to visitors.
Consistency is crucial in blogging: you should post two to five articles each week about your market, industry trends and real estate stats.
Almost every lead you encounter will have a lot of questions about buying or selling, which means you’ll probably answer similar questions over and over again. Try to find resources to help users.
Create your own downloadable or printable guides that you can give to leads. The guides should contain as much information as possible about the processes and expectations.
Vary the topics of the posts
Not every post needs to be long. In reality, most people enjoy variety. Create a mixture of posts, eBooks, infographics, videos etc.
Use content from other sources to add to your website. Tracking down content from other sites can be done by simply searching online. Citing the original source helps make content creation easier and quicker.
Create multiple sites
While you may already own a real estate website, most successful agents who represent large geographical areas or many properties create separate real estate websites, each focusing on a specific niche and targeting specific client needs
Use marketing analytics
Whether it’s content on your website that receives lots of visitors, a real estate property that generates leads, or a stream of referral traffic from a certain blog, pay attention to your site analytics and visitor behaviour to figure out what kind of content works best for your audience.
Marketing ideas for real estate listings
Optimize your list pages
Optimise your property listing pages with relevant keywords, correct address formatting, appropriate photo sizes, and essential links.
The best top lists on the home page
The homepage is usually one of the busiest pages on the website. Make sure to offer the best properties here so they get seen.
Create a large real estate list
A great description can really make or break a listing’s potential. Minimal detail doesn’t help if you want the highest quality leads and the best deals. Spend time writing descriptive property titles with interesting adjectives and detailed descriptions that will entice buyers.
Make your ads look better
Create an entourage, and hire a professional photographer who can capture the best parts of each room.
Highlight blog posts and landing pages to show off your best work. When someone visits a listing, they should see only the best parts of your site. Make sure you highlight these areas so people know what’s important about your business.
Add more details about the location, including nearby attractions and amenities. Include more images of the home so potential buyers can see themselves living there.
To attract organic traffic, optimize your post by adding:
- hyperlocal keywords
- keywords by property type
Share your list with your audience, just as you would on a regular blog.
Promote lists in a special mailing list for your customers
Use email marketing to promote your business’ services and products. Make sure your emails are short and concise, include an appealing design, and contain relevant information about your company and its offerings. You can also add images and links to your website.
Create video presentations for your ads
Videos are an important component of any website, especially one focused on real estate. They provide a great opportunity to showcase your listings and help potential buyers get a better feel for what they’re getting into before signing on the dotted line.
Post listings on each social networking site
The ads on your website are awesome, but let your readers know about popular new properties. Post them in every single one your publics.
Ideas for social media
Setting up social media pages
Your real estate agency needs to be active in social media platforms such as Facebook and Twitter, because these are the main drivers of effective online marketing strategies. A good real estate company will also provide excellent customer service, so clients can easily find them through social media sites.
Even if you’re not currently using them all, it’s a good idea to create accounts on all platforms in case you decide to use them later, including Facebook, Twitter, Google+, LinkedIn, Pinterest, YouTube, SlideShare, Foursquare, and Instagram. If possible, use the same account name on all platforms.
Create custom bios for each social network
Every social network is unique: users interact differently and expect different kinds of accounts and content (a fun video on Facebook or an advice article on Linkedin).
In addition, each platform gives us a different amount of space for describing ourselves. Write social media bios for each social media outlet that are different for each one, yet sound similar across all of our social networks.
Ask friends and family to like your pages or subscribe to you
Every page starts from fresh, so let your personal community of followers drive your online presence.
Invite friends, family, coworkers and former clients to follow your professional pages so that they’ll notice you and see what updates you post, too.
Add social media retargeting
Because you know that not everyone who visits your website will immediately become your customer, it’s important to utilize retargeting. This holds true for leads that come in via email, too.
Retargetting is a technique where you place a piece of coding on your webpages. This allows you to remarket or retarget these people on different social networks.
For example, a Facebook Pixel on your site enables you to place ads in the front of those visitors the following time they visit Facebook.
You can do the same with various other channels such as Twitter, YouTube, Instagram and Linkedin.
This marketing strategy allows you to re- engage potential customers wherever they may be. It reinforces your brand, and creates awareness of your products every time a past visitor views your offerings.
Post regularly on every social media platform
Social media is as useful as it is often utilized. Successful real estate professionals who utilize social media understand that it requires continuous publishing of content to develop an audience that will engage along with them. This implies posting nearly every day on your primary social networking sites.
Include social media buttons on your site
Make it easy for users to share your content across multiple platforms. Add social sharing buttons to your website so visitors can easily share your content via Facebook, Twitter, LinkedIn, Pinterest, Tumblr, Reddit, StumbleUpon, Digg, Delicious, and email.
Get a social media scheduler
Being an avid social networker doesn’t necessarily mean being glued to your laptop. Many types of content such as blogs, ads, real estate listings and general recommendations can be scheduled in advance through automated systems such as Hootsuite, Buffer or Edgar – allowing you to focus on what really matters.
Real estate advertising ideas
Calculate the estimated budget
Whether it’s search engine optimization (SEO) or social media marketing (SMM), learn the basics of setting objectives, understanding pricing and organizing strategies.
Set your goals for what you want to achieve. Then set your budget. Once you’ve done that, you can start creating your campaign.
Determine the factors influencing the amount of your advertising expenditure, which in turn determines how much money you can spend on advertising. Calculate the ROI based on your budget.
Choose carefully the contractor who will set up advertising campaigns for you
Setting up, monitoring, and tracking ad campaigns is tedious and requires an in- depth knowledge of advertising processes.
Real estate agents who wish to maximize their profits should work with a reliable agency that offers them regular reports on how their ad campaigns are performing.
Use different wording options in the ad
Although the length and scale of your ad will depend upon the platform, most ads include valuable information and a call-to-action. Create your ad in multiple ways.
Develop interesting graphics for advertising
The strongest ads contain visuals to attract users. Create images or videos to use in ad campaigns and maximize their impact.
Use local social media groups
Social media advertising can help you reach out to potential customers. Some social networks allow businesses to target specific audiences based on location, age, gender, interests, and much more.
Connect advertising in newsletters
You can advertise your business locally through email marketing. Send emails to your customers, friends, and family members, letting them know what you’re doing and how they can get involved.
Create a landing page related to your ad
If you want to grow your business, then you must focus on increasing traffic. You can do this by creating great content that attracts visitors to your website. When people visit your site they should leave with information about what you do and how you can help them. Your goal is to get them to take action so they can become customers.
Create custom media content around the recommended properties
For select properties, we’ve created our own custom image, graphic and video assets to help promote the best aspects of each property.
Targeted video advertising of individual properties
Target specific users with YouTube and Facebook ads, showcasing a compelling video.
Allocate retargeting to key channels
Identify the social networks that are most important to the success of your business and re-connect with your loyal followers. For example, target those who haven’t converted yet the next time you post something on Facebook, Twitter or Instagram
Search Engine Optimization in Real Estate
Sign up for Google Maps and Google My Business
Filling out your profile completely (name, address, and phone number) will help you show up correctly in the top three Google maps.
The reason you need your real estate agency to appear in the first three is that search engines pay attention to such indicators of companies as:
- location in searches on maps;
- a prominent website and links to it;
- a call button on mobile devices.
Placing your site in the top 3 list will improve your ability to attract quality leads.
Create a site card for each aggregator
Most of the information about your business is stored in databases. These databases can be accessed by any number of software applications. By publishing your data into these databases, you increase the likelihood that your customers will find your company.
Ensure that contact information on all online venues is up-to-date
Take a consistent approach when filling out company information on major aggregators or directories. To improve your local search rankings, it’s important to make sure that each list of items matches the next.
For example, each listing should include the same name of your company, address, phone number and website. This prevents duplicate listings and avoids confusion.
Specifically, any online property that lists your address/phone number/name is called a citation. Search engines consider data inconsistencies between citations a negative search signal. For example, if your company has 3 similar listings of items in the same directory with different company data, search engines don’t know which one is accurate.
This creates doubt in the algorithm as to whether the business is trustworthy. The result is a lower search ranking.
Set up micromarking
Schema.org allows you to mark up elements on your site so that the search engine algorithm understands what the data means. With microarray, you get to tell Google how to present information about you correctly and attractively.
Do keyword research
Your real estate marketing strategy must be based on a thorough understanding of your target audience. You need to know what they’re interested in, so you can create an effective advertising campaign.
There are three main types of keywords:
- High-frequency (e.g., Los Angeles suburban homes);
- medium-frequency (e.g. real estate in the Brentwood area);
- long tail (e.g., real estate buying advice in Los Angeles).
- These types are further segmented in terms of:
- buyer’s intent (realtor near me, selling homes in Los Angeles, etc.)
- type of sale (premium property or mortgaged property);
- type of property (house, apartment, etc.)
- location (on the shore of the lake, next to the forest);
- stage of gathering information (do I need a realtor, advice on buying a house, etc.).
Sure, you want your website to attract quality leads who are ready to buy right now, but don’t overlook the value of attracting potential buyers who are just gathering information about your business. Get those potential customers to trust you, and make them feel comfortable enough to contact you when they’re ready to purchase a home.
Create neighborhood-based bandings
A real estate landing pages is a special type of webpage that enables you to speak directly to a particular audience.
For example, if your website targets keywords such as “buy property” or “property investment”, then you can send people straight to a page where they can download a free guide to buying properties in a specific location.
Since multiple landing pages results in 120% more conversions, it’s important to learn how to utilize different landing page techniques in actual estate.
Collection of reviews on major review sites
Reviews can help drive traffic to your site. They also provide valuable information about how visitors perceive your business. When someone leaves a review, they’re telling others what they think about your business. You should take these reviews seriously.
Mailing list marketing ideas
Create an email signature that includes basic data
Your email signature should contain your contact details, including your name, address, telephone number, fax number, and e-mail address. You may wish to include a link to your company’s website, so that people can learn more about you.
Set up email sign-up forms on your website to expand your list of potential customers
You can only get good returns on your email attachments if your list of subscribers is large enough. Use on-site registration forms with effective calls to actions to get people to register.
Set up autoresponses to thank you when you’re not available online
If it’s late at night or you’re leaving for a conference, send out emails letting people know you’ll be back soon to answer questions.
The same goes for messages asking you to confirm your attendance for events.
Create responsive email templates that look good on every device
Email templates come in many shapes and sizes, but they should be designed to fit your needs. You can start with a basic template and adapt it to suit your business. A good email template should be easy to read and follow.
Segment your email list
If you want your prospects to have a personalized experience, segment your email list based on what they’re interested in. Then send them information tailored to their interests. Include the recipients’ names and contact info from your interaction history so they feel like they know you better.
Use stories and images to increase engagement
Add effective storytelling elements such as video or images to increase clicks and conversions of your emails; add links to social media accounts and share social media click through buttons in emails. Encourage users to share your email contents in their social media accounts by including Share buttons.
Adapt your email calls to action based on your customer’s needs
Use lead segmentation (also known as lead nurturing) to determine the best call-to-action and offer each potential customer what they should do next. For example, it might be to sign up for your email list.
Develop a real estate e-course for potential clients
Your leads probably face similar challenges or questions. Offer them a daily or weekly email course on different real estate topics and new tips every day.
Ideas for offline real estate marketing
Partner with local businesses
Develop relationships with local business owners and ask them to post your property or information about you on the front window of their store or office.
Become a sponsor of local events
Organizers of local church, school, and sports events are always looking for sponsors. Consider sponsoring an event in exchange for brand advertising on brochures, t-shirts, banners, flyers, etc.
Hold free seminars on topics of interest to buyers or sellers of real estate in your area
Don’t bring clients into a seminar unless you’ve got something worthwhile to say. Informal gatherings are best used to share knowledge and expertise with locals. Sign up sheets are useful tools for gathering information about attendees so you can contact them later.
Advertise your business and facilities to the L.A. media
Advertise your real estate agency in local media outlets such as newspapers, magazines and radio stations. These people can help spread the word about your company and increase awareness of your brand.
Take local sponsorship to the next level
Get creative with local sponsorships: sponsor the purchase of coffees at your local coffee shops, merchandise stands at your farmers markets, and so on.
Launch an open house
Plan an open house that allows you to interact closely with potential clients, providing them with a personalized experience and allowing them to get to know you better. Take care of snacks, document enclosures, and branded souvenirs during the event. Contact leads the day after your open house.
Take care of the branding
Use your own banners and signs to promote the open house event. Work on brand recognition every time you hold an open home by changing signage and other elements. Explore the area and decide where best to place a booth or advertise.
Create offline emails
Mailers can help promote your business to a wider audience. Use heavy, high quality paper and sophisticated designs to create eye-catching mailers promoting your property for sale.
Write a column in your local media
A regular column in a local newspaper, magazine or website can help you share your expertise with others. If you’re a good talker, then you should consider becoming a guest host on a podcast.
Attend local events and join local interest groups and clubs
Being known in the community means being seen in places where people gather. Showing up in places where people congregate builds trust and credibility. Groups, festivals, and rallies are great ways to get out and meet new people.
Tips for video marketing real estate agency
Do video interviews with satisfied customers
Video testimonials can be an effective way to demonstrate how much value you provide to your clients. Interviewing past customers allows you to share stories of their experiences working with you. You should also include interviews with other types of people who might benefit from your services, such as inspectors, bank employees, and mortgage brokers. These interviews allow you to showcase the breadth of your service offerings and highlight the variety of ways you can help your clients achieve their goals.
Take video tours of all ads
Showing is always best than telling. Using video footage to show off your house for sale is one of most effective ways to get potential buyers interested in buying your home. It’s a way to motivate people to contact you and set up an appointment to see your home.
Publish educational videos for real estate buyers and sellers
Educational videos offering advice on real estate investing are a great way to show off your knowledge and demonstrate your interest in helping others make smart investment choices. It’s an effective real estate marketing strategy that demonstrates your expertise and lets people know how much you care about sharing information about the best ways to invest wisely.
Focus on mortgage options. How to save on the downpayment. Tax benefits of owning a home. The importance of home inspections and others such topics that your buyers can learn about.
Record a video about L.A. neighborhoods
Create a video that shows your home’s curb appeal and how easy it would be to live in the area. Potential buyers want to see themselves living in your neighborhood and not just visiting it. Show them what your house could be if they were to move in.
Show off the best parts of your neighborhood. Include details about local schools, parks, grocery stores, coffee shops, and other places where people live, work, shop, play, and socialize.
Promote useful instructional videos
Use helpful videos with useful tips to teach potential clients how to solve problems they might encounter throughout the apartment buying experience
A practical advice video on how best to choose your Realtors will help them see you not only as the perfect match, but also as someone who can make their lives easier.
Add a video to the email newsletter
Don’t forget to add your video content into your emails. Create a welcome series where new subscribers get videos along with your email messages.
Use videos to help subscribers learn more about your business and what satisfied customers have said about working with you.
Use video annotations to attract traffic to your site
Use YouTube’s annotations tool to encourage viewers to watch other videos or subscribe to your email list.
Promote videos on social networks
Its vital to combine all of your online channels into one synergistic real property marketing campaign. Don’t make the mistake of creating videos and using YouTube as your only distribution platform.
How to build a successful advertising plan for a real estate agency?
Set clear goals
Determine what real-estate goals you will pursue. Develop a plan to determine what actions you should take to achieve those goals.
How many deals do you close each month? How much revenue can you increase if you double your customer base? What marketing strategies will help you reach these goals?
Set goals for the amount of work you do. For example, you should aim to complete a certain number of tasks per day. You may experience ups and downs as you promote your real estate business. Tracking progress allows you to stay motivated when things aren’t moving fast enough.
Identify your target customer
Marketing always works best if its messages are focused on specific markets. For example, your advertising should speak to investors in one tongue and buyers in another. Your message may not sound the same if your audience consists of first-time homebuyer instead of experienced investors.
Create your unique selling point (USP)
Defining your USP helps to understand how to set yourself aside from other real estate agents and gives you an idea of what you should offer your clients.
Ask yourself what makes you stand out. What special things do you give your clients that others cannot provide?
Choose marketing channels for maximum audience reach
Decide which marketing channel to use. It’s possible to find too much information about how to market your business online. You can spend hours reading articles, watching videos, listening to podcasts, and trying out new tools. But if you’re not careful, you could end up spending so much time doing these things that you fail to do any actual work.
Will you use the website? Will you blog regularly (if so, how often)? Will you use Facebook, Twitter, Youtube, or other social media (if so, what platforms do you plan to use)? Choose the most appropriate marketing channel(s) based on your characteristics and experience.
Determine a lead nurturing strategy
75% of leads aren’t ready for a transaction. To warm up potential customers via email, send them information that builds trust and shows your expertise. For example, if you’re an expert on mortgages, send out new posts about mortgage rates, home buying tips, and how to qualify for a mortgage. Also, give your subscribers updates on neighborhood trends, such as what homes are selling for in their area. And finally, tell your subscribers about helpful tools they can use to find a house.
Choose the tools to implement the plan
Make a list of what you need to do to implement your marketing plan – identify an email provider, project manager, event planner, website designer, and other brand building resources.
Keep track of results
Measure your progress towards achieving your goal. Set yourself benchmarks along the way so you can see how far you’ve come.
Write an objective statement that states what you’re trying to accomplish. For example, if your goal is to increase sales, then your objective might be “Increase my sales by 10%”. Then, set a deadline for achieving that goal. For example, if you’re aiming to achieve that goal by the end of the month (June), then your deadline would be June 30th. Finally, make sure you track how much progress you’ve made towards reaching your goal. You can do this by setting up a spreadsheet where you record each day’s activities. When you complete a task, mark it off on your calendar as completed. That way, you’ll see just how far along you are towards meeting your goals.
You can also sell your real estate services online through various methods such as advertising, affiliate marketing, SEO, social media marketing, email marketing, and so forth.
Don’t be afraid of taking the time to determine the best ways to utilize your resources. Start with steps that work towards building upon what you already have. For instance, if you already have an audience on Facebook, use tips on how to increase your reach so that you can get more people involved.
Then move on to other areas where it makes sense to grow your online presence. You may find yourself overwhelmed with too much to do. But remember, you can only do one thing at a time. So pick something and go after it.
Finally, make sure your real estate strategy revolves around your website. Your site is your home online. It’s where most of your prospects will come from. Build a strong brand. Grow your traffic and enjoy an increasing flow of leads from your real estate business!